Having had success with our previous work for Ashley Brown Accountant & Tax Agent, we were tasked with a complete rebrand for the company.

We considered the aim of the company which is to free the client from the time consuming process of keeping up with taxation records. This led us to the idea that the company is offering the client more time to enjoy the things that are important and freedom from the accounting burden.

Commencing with the logotype we designed a symbol that represented a merging of the A & B from the name. We also designed a symbol that shows an infinite cycle and is constant, just like the currents of the ocean. But most importantly, the symbol represents the ebb and flow of the financial year. This and the fact that the business is located on the northern beaches led us to create a website with an inspirational heading 'Financial Freedom' with an image of the ocean waves.

We also provided videography and portrait photography to attain a continual look and feel to the image style applied to the website. The use of a drone to film the early morning scenes provides spectacular images supporting the message of freedom from the hassle of doing your tax returns. All film work and editing was done in house.

AB Accountant and Tax Agent